--- title: "Tax & Wealth Management Firm — $15M+ In unmanaged assets from existing clients | Aspen" description: "This New York firm had spent decades building a tax practice with over a thousand loyal clients. Sitting right inside that base was a fortune in unmanaged assets — clients who never knew the firm also offered wealth management, retirement planning, and 1031 exchanges. Aspen built the engine to surface that demand and turn it into closed business, essentially for free off assets they already had." lang: en json-ld: | [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "name": "Get Aspen", "url": "https://getaspen.com", "logo": "https://getaspen.com/apple-touch-icon.png", "description": "AI implementation firm for financial advisors. Strategy, content, automation, and growth executed by operators who become your AI team.", "sameAs": [ "https://www.linkedin.com/company/getaspen" ] }, { "@type": "WebSite", "name": "Get Aspen", "url": "https://getaspen.com" }, { "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is Get Aspen?", "acceptedAnswer": { "@type": "Answer", "text": "Get Aspen is an AI implementation firm for financial advisors. We become your AI growth team, powered by Aspen Agent, our AI platform built for advisors." } }, { "@type": "Question", "name": "Who does Aspen work with?", "acceptedAnswer": { "@type": "Answer", "text": "Aspen works with ambitious financial advisory firms and RIAs that want to grow through AI-powered strategy, content, lead generation, client servicing, and automation." } }, { "@type": "Question", "name": "How is Aspen different from marketing software?", "acceptedAnswer": { "@type": "Answer", "text": "Aspen is an AI agent that runs the work, not a tool the advisor has to configure. It sounds like the firm, stays compliant, and operates as a teammate that executes across marketing, lead follow-up, and client communication." } }, { "@type": "Question", "name": "What does Aspen Agent do for a firm?", "acceptedAnswer": { "@type": "Answer", "text": "Aspen Agent runs websites, lead generation, outreach sequences, content, email nurture, and client servicing workflows like annual reviews, referrals, and Google reviews — end to end." } }, { "@type": "Question", "name": "How do I get started with Aspen?", "acceptedAnswer": { "@type": "Answer", "text": "Book a call with the Aspen team to walk through your firm's goals. If it is a fit, Aspen builds and runs your growth engine for you." } } ] } ] }, { "@context": "https://schema.org", "@type": "Article", "headline": "Turning a tax client base into a wealth management engine.", "description": "This New York firm had spent decades building a tax practice with over a thousand loyal clients. Sitting right inside that base was a fortune in unmanaged assets — clients who never knew the firm also offered wealth management, retirement planning, and 1031 exchanges. Aspen built the engine to surface that demand and turn it into closed business, essentially for free off assets they already had.", "image": "/__l5e/assets-v1/025707ef-afde-4acb-a391-95a903f17fc8/fsg-cross-sell-story.png", "author": { "@type": "Organization", "name": "Get Aspen" }, "publisher": { "@type": "Organization", "name": "Get Aspen" } } ] --- [aspen ](#top) [Approach](#work)[Operators](#operators)[Work](#approach)[Resources](/resources) [Book a Demo](https://calendly.com/d/3rs-82d-kpc) [All transformations](/#approach) Story 05 · Cross-Sell · Email Automation · Website # Turning a tax client base into a wealth management engine. This New York firm had spent decades building a tax practice with over a thousand loyal clients. Sitting right inside that base was a fortune in unmanaged assets — clients who never knew the firm also offered wealth management, retirement planning, and 1031 exchanges. Aspen built the engine to surface that demand and turn it into closed business, essentially for free off assets they already had. Tax & Wealth Management Firm · New York $15M+ In unmanaged assets from existing clients ![Tax & Wealth Management Firm case study](/__l5e/assets-v1/025707ef-afde-4acb-a391-95a903f17fc8/fsg-cross-sell-story.png) $15M+ In unmanaged assets from existing clients $275K In new assets closed in two weeks 2× Email open rate after sender testing "There's $15 million worth of assets that we don't manage just in the people I spoke to in the last two weeks. We're still getting clients saying, 'I didn't know you guys did this.'" Tax & Wealth Management Firm · New York ## The challenge The firm had a deep, trusting relationship with over a thousand tax clients but no systematic way to tell them about everything it could do. Outreach was entirely reactive — "I know I'm terrible, they call me" — with two-thirds of clients going long stretches without a review. A cookie-cutter website from their broker-dealer hid their full range of services, and there was no infrastructure for proactive outreach, booking, or follow-up. The money was already in the room; nobody was asking for it. ## The approach Aspen built a cross-sell engine on top of the existing tax base. We segmented the client database and launched targeted email automation — a "tax-efficient investing" campaign to move tax clients into wealth management, a dedicated 1031 exchange campaign for real-estate holders, and a service-awareness broadcast educating the whole base on what the firm actually offers. We rebuilt their website from scratch at no extra cost with modern design, clear service articulation, SEO, and integrated Calendly booking, then handled DNS, compliance approvals, and Google Business setup. When data showed it would help, we switched the email sender to the lead CPA whose name is on every tax return — and open rates roughly doubled past 50%. ## The outcome Within two weeks the firm closed roughly $275K in new assets directly from the campaigns and built a pipeline of more than $12M in high-value opportunities — including a $6–8M prospect, a $3M review, a $1M portfolio, and a $600K account — all from clients they already had. The 1031 campaign opened a lane of high-commission deals worth $30K–$50K each. The firm went from chasing the phone to running a proactive growth machine off their own book. ## What we ran - Client database segmentation - Tax-efficient investing cross-sell campaign - Dedicated 1031 exchange campaign - Service-awareness broadcast - Full website rebuild & SEO - Calendly booking & compliance setup - Sender optimization & open-rate testing - Google Business profile setup Aspen partnership ## The team behind your AI transformation. [Book a Demo](https://calendly.com/d/3rs-82d-kpc) aspen An AI implementation firm for modern financial advisors. 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